As a marketer, you know only too well that you should always be looking at ways to increase your sales. You also know this is an on-going process – you can’t rest on your laurels. To help you, I’ve created a list of ten power-packed actions that will put the punch back into your marketing campaigns. If you use them consistently, you should notice a real difference in your sales levels.
1. Think about your demographics. This means you should spend money on targeted advertising instead of mass media advertising. You can’t sell all things to all people. Don't wasteyour advertising budget on people who aren't interested in your product or service. Advertising is expensive enough as it is – use your money wisely!
2. Make small improvements. Improvements to your product or service don’t have to be significant in order to expand your sales. You can increase your profits by focusing on small details, such as changing text size, colours or graphics, which can all make a positive difference. Be sure to do split testing to see which changes work best.
3. Be flexible. Any offers you make should be flexible. For example, if you have a set price for a product, especially if it’s quite expensive, it’s a good idea to offer payment plans, such as monthly instalments at no or very little extra cost. This will enable customers on a tighter budget to buy your product and they will appreciate that you have taken their circumstances into account. Customers like thoughtfulness and consideration – it is more likely to turn them into repeat customers.
4. Offer a bonus. Everyone likes to get something extra as part of a deal. You could offer your knowledge as a bonus product, for instance, a free 15- or 30-minute consultation or a teleseminar or online video. This will immediately add value to your product.
5. Make it personal. Wherever possible, include the recipients’ names in emails. This will grab their attention (we all love to see our names in print/on the screen). You should consider writing your recipient's name in the subject line – the email is more likely to be opened and read if you do this.
6. Always be consistent. You must keep your web site consistent. Never include things on your web site that are unrelated to the core theme of your site. This will just confuse would-be customers and they’ll lose trust in you. So, for instance, if you sell only weight loss products, it would not be appropriate to then include something unrelated to that niche market. It makes you appear like a random, unprofessional marketer rather than an authority in that niche.
7. Offer gifts. You can attract more subscribers to sign up to your e-zine or e-newsletter by giving them free bonuses like e-books, software, online services, mp3 recordings and other incentives. As you know, everyone likes something for nothing!
8. Put unused space in your e-zine to good use. You can also sell advertising space in your e-zine. Not only will this create an extra stream of income for your business, but it can also create valuable links with other companies and marketers in your niche.
9. Be clear. Make sure that your web site is up and ready for public viewing. That means a fully functioning "About Us" page, contact details and clear descriptions of what services you offer and what actions you want your visitors to take. Ensure the font is legible and the colours are harmonious rather than distracting. You want a clear web site that is easy to read and navigate. Don’t cram too much onto it. And don’t forget to keep it updated with a blog and other news.
10. Plan carefully. You need to carefully plan out your marketing by locating places and publications that your target audiences are likely to be interested in. You should not “spread yourself too thin” and advertise everywhere. And make sure you are consistent with your marketing. One advertisement once in a while in a local directory will not be very successful, if at all.
If you follow these power-packed tips consistently you will increase your customer base and sales, and also your credibility and reputation as a serious marketer.
The Key Blog
Hello and welcome to The Key Blog! This is where you'll find information and tips on writing, proofreading, and the English language in general. Feel free to use the articles in your own e-zines, blogs or websites etc., as long as you include the resource box. Thank you!