We all know that first drafts can be scary. Very scary. It's just you and the blank page...
Procrastination and writer's block can set in...you start to doubt yourself and your ability – especially if you think your first effort should be as perfect* as possible.
Luckily, Demian Farnworth, Chief Copywriter for Copyblogger Media, has come up with ten rules for writing first drafts of copy:
These rules have been put onto a poster, which you can download here (PDF form) and then hang somewhere near your desk.
(* The quest for perfectionism is likely to kill your creativity, not to mention your confidence. Inactivity can set in – for a very long time. This is terrible for any copywriter or marketer, where action is everything. So kill your desire for perfection. For good. Then barricade your door and get writing.)
The Key Blog
Hello and welcome to The Key Blog! This is where you'll find information and tips on writing, proofreading, and the English language in general. Feel free to use the articles in your own e-zines, blogs or websites etc., as long as you include the resource box. Thank you!