Bad English in advertisements can be very funny to read. For the advertiser, however, it's usually no laughing matter.
Spelling, punctuation and grammar errors as well as incorrect word usage can completely change the meaning of sentences and make the advertised product or service memorable for all the wrong reasons. Time and money are lost, and reputations compromised.
The person who wrote the ad in the above photo, for example, has no idea how to correctly use apostrophes or spell. (Pies, Pasties, Sandwiches and Cakes.)
Here are some more bad ads that were actually published in newspapers:
“Include Your Children When Baking Cookies.”
“Our experienced Mom will care for your child. Fenced yard, meals and smacks included.”
“Get rid of aunts. ZAP does the job in 24 hours!”
“Dog for sale: eats anything and is fond of children.”
These bad ads are another reminder to check grammar, spelling and sentence structure in all your texts, especially ones you plan to publish for the world to see.
Remember, what may seem clear to you when you write something, might completely confuse (or amuse) the reader.
And don't trust your spellchecker too much – it can't tell the difference between aunts and ants, smacks and snacks! Always read through your text again, just to be sure.
The Key Blog
Hello and welcome to The Key Blog! This is where you'll find information and tips on writing, proofreading, and the English language in general. Feel free to use the articles in your own e-zines, blogs or websites etc., as long as you include the resource box. Thank you!