People can be quite predictable. That’s because we all have the same basic desires, regardless of who we are. If that doesn’t make you feel so unique and special, blame Mother Nature.
What it should make you feel, as a marketer, is excited. These basic desires shared by everyone, 8 fundamental life forces, are a godsend for your marketing communications. You can hook your would-be customers by using their innate desire for:
We all want these 8 things. It’s inescapable because we are all hard-wired to want them. That is something we can never change. If you create a marketing communication based on one or several of these desires, you’ll be tapping into the essence of humanity. Each desire is what makes us human.
So it makes sense to appeal to these desires when advertising your products and services to your customers.
Got a great diet plan that doesn’t take the pleasure out of eating but leaves you lean and fit? Then tap into the fact we all:
See how powerful the 8 desires can be for your marketing campaigns? Using these 8 life forces in your advertising will always work well, because we are programmed to respond so strongly to them. It’s a knee-jerk reaction: we don’t even question why we want them, so strong is their power.
So make sure you use these gifts from Mother Nature when you create your next campaign. If you use as many of the 8 desires as possible, your customers will be powerless to resist.
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