You've got an online store that's full of fantastic products and services, but no one's buying… In fact, not many people are even stopping by for a look.
What do you do? Well, don't panic because luckily there are six simple fixes that increase traffic to your site, hook customers and boost your online sales:
1. Become your customer
As it’s your business, it goes without saying you know your site very well. You know where everything is, which buttons to click for information, products, and how to buy. You know your site's layout like the back of your hand.
However, the same can't be said for your potential customers. Consumers are savvier than ever before, but they're also more impatient. If they find your website hard to navigate, they'll be off in a click. Bye, bye buyers.
That's why you need to become your customer and look at your site through their eyes. After all, the site is really all about them – their needs and wants. It's your job to give that to them. Make it easy for them to find your great products and buy them. Ask a friend for their opinion on finding their way around your site and take note of any suggestions they make. It's all free advice!
2. Rewrite your product/service descriptions
If you create your own products and services, you have no choice but to write new copy – which is a good thing. But if you get your goods from a third party, it can be tempting (to save time and hassle) to use their product descriptions.
Be aware that duplicated content can damage SEO, causing your site to spiral down the search engine result pages…So don't be lazy; rewrite those descriptions using unique content.
And check out the competition's writing and make your copy more detailed, livelier, personal and packed full of benefits for your readers. It'll make you stand out from your competitors because your readers are more likely to believe your business is better.
3. Offer more options
What you offer should always benefit your customer. Their needs come before yours. So make sure there are several payment options available on your site. Not everyone has a credit card. Not everyone has PayPal. Be considerate, go the extra mile and offer them other options. Make it easy for your customers to buy and pay! They will remember you for it and come back again.
4. Include lots of pictures
Unique content is important, as we mentioned before, but too much content can bore your reader. Text online should never be in long solid blocks. It looks like – and is – a chore to read, and ends up being just a waste of vital space. Break it up into shorter paragraphs and includes loads of images.
Show pictures of your product, pictures of the product being used, and show pictures of people (people like looking at other people). Make these images zoomable if you can, to provide more detail. Customers like to see products before they buy – when shopping online they rely heavily on pictures and the descriptions you write.
5. Upsell wisely
Don't forget the upsell! When your customer has bought something, suggest a relevant product to complement it. Do this immediately after the first sale. Offer a discount on another similar product. Promote a reduced rate for larger quantities.
You can also add "Customers who bought this product also bought" and then list their purchases. Shoppers are interested in what other people buy, so many of your customers will stay on your site to check this out – and hopefully buy some more.
6. Tell your visitors who you are
It’s always surprising that lots of websites don't think to include an “About us” page on their site. Remember, people are interested in other people – and their stories. Perhaps you have a tale to tell about how your company got started. Perhaps you sell only organic, fair-trade products or perhaps you donate a slice of your profits to local charities. Announce your ethics! Say why you are different from the competition. Dare to stand out from the crowd.
The Key Blog
Hello and welcome to The Key Blog! This is where you'll find information and tips on writing, proofreading, and the English language in general. Feel free to use the articles in your own e-zines, blogs or websites etc., as long as you include the resource box. Thank you!