Landing pages and squeeze pages are often mixed up. Many people think they are the same thing, when in fact they are two different types of web pages with different functions. Let’s have a look at those differences.
What a landing page is and what it does
A landing page is any page on your site that is specially designed to be the first page for visitors to “land” on. It’s like the entry point into your website.
This does not necessarily mean it’s your Home page. Your landing page could be a sales page, for example, that leads the visitor to further pages to make the purchase. It’s the page you want people to come to as a result of diverting traffic via email auto-responders, ads, links in article bylines and so on.
A landing page has one sole purpose – to get the visitor to respond to the call to action, whether that’s to buy, click on the link or opt in.
Example of a landing page:
What a squeeze page is and what it does
A squeeze page tends to be a smaller, rather simple page. Whereas the landing page gives a lot of information upfront, the purpose of the squeeze page is to “squeeze” contact details from the visitor in return for more information.
A squeeze page is more like an opt-in page where visitors enter their email addresses to receive a free e-book or other gift, or join a newsletter subscription list. At this stage, there is no direct selling. That comes later.
As the saying goes, “the money is in the list”. Collecting subscribers via a squeeze page is an effective way to build rapport and market sales messages later on, often through emails that lead to landing and sales pages.
Example of a squeeze page:
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